Going Nuud

Going Nuud

I am by no means affiliated with Nuud or its parent company. I just think the product is cool.


Is this what I’m blogging about now? Is this CONTENT? Am I a lifestyle blogger? I don’t know.

I also know I’m not a fashion or beauty guru. If I were to write a style advice book, it would probably be titled “How to look fashionably disheveled most of the time while incorporating hats in your wardrobe to hide bad hair days (provided that you already have a beard and glasses).”

However, I always had to pay some attention to my skin. It has always been super-sensitive, and that made it super hard to find the right products for it. Deodorants included.

I have always been a workaholic. In my mid-twenties I worked two jobs (both of them in broadcasting). I had zero weekends off, and several days a week I ’d spend 16 hours working. I was young and could handle that at the time, but this rhythm often demanded of me not to sweat. I couldn’t just take a shower break halfway through a working day. And that meant copious amounts of antiperspirants.

Until one day my skin said “k bye.”

Like, literally. My armpits became open wounds (eww), and since I didn’t want to rethink my life choices, I had to rethink my choice of deodorant.

The one I ended up using for years to come was Nivea Silver Protect. It was somewhat better. I still had to be careful. It didn’t prevent me from sweating, so I’d still occasionally smell. On top of that, I had to develop a routine of treating those caked sweat+deodorant stains on my shirts with baking soda every two weeks. Hooray.

I was looking for alternatives, but none of the readily-available deodorants were one. I looked into organic deodorants, but I’ve heard from friends using them that they’re too mild so I’d have to apply them multiple times a day. I also know people who use baking soda as their deodorant, but that sounded a bit too extreme. 


Enter Nuud.

I found out about it through a Facebook ad, and I quickly became intrigued. The premise sounded promising: a deodorant you apply only every couple of days, that’s supposedly good for you and the environment, works regardless of how often you shower, and also, it’s made in Utrecht (and owners of beards and glasses like me tend to be avid supporters of the local economy).

Nuud’s philosophy is that you have to sweat because that’s how our bodies work, but you don’t have to smell. Since I was still doing both, I thought I could at least try to eliminate the latter. Sweat never bothered me anyway (deodorant stains did).

The price of a tube is around ten euros, and I was surprised how small it is. (They will also launch a subscription service which will make it more affordable). But apparently, Nuud is so concentrated that you can use it for weeks (or even months). How long will it last for you is individual. You are supposed to experiment with the rhythm of applying this deodorant and find a schedule that works for you. I'm currently using it every two to three days, and it seems to do the trick.

They say that Nuud is actually a pre-odorant since it eliminates the bacteria responsible for the foul body odor. It absorbs some moisture but does that after you sweat.

They also say that you might smell more (!) during the first couple of days using it because your body is detoxing. Luckily, the latter hasn’t happened to me.

I was so impatient that I decided to try Nuud immediately after receiving it, which was in the middle of the hottest week of this year so far (28 degrees Celsius). Frankly, I was quite nervous to do it (I was teaching a class, and you don’t want to turn into a stinky mess in front of your photography students), but in the end, it worked like a charm!

According to the reviews of other people who have tried it, Nuud might not work for everyone, but for the ones it works for, it works very well. Some people were concerned about one of its ingredients (petroleum jelly), but Nuud claims that the version of it they use is, indeed, harmless, and that they’re also working on replacing it with organic coconut oil!

As you might have guessed, they’re very responsive on social media. And that’s another plus.

The packaging is 100% biodegradable, the product is without aluminum salts or parabens, and I finally don’t have to worry about my skin. Nor stink. Good job, Nuud!

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